Tips for Balancing DTC and B2B Retail for CPG Companies
The consumer packaged goods industry is experiencing unprecedented
transformation. Over the past few years, we've witnessed a remarkable
phenomenon: established CPG companies executing multiple strategic pivots as
they navigate through increasingly complex market dynamics. The challenges are
manifold – from persistent labor shortages and supply chain disruptions to
escalating material costs and volatile carrier relationships. Add to this the
growing complexity of last-mile delivery costs, and it becomes clear why success
in today's CPG landscape requires a sophisticated approach to channel strategy.