The Rights of Entrepreneurs to Financial Health

We believe visibility into financial health is a right, not a privilege, for every entrepreneur building a business. This includes the right to access financial books promptly, affordable financial services, and informed decision-making.

Unfortunately, we are far from there. Today, 53% of SMBs in the US do not have monthly access to their financial books, a prerequisite, in many cases, to securing credit. Further surveys have found that 1 in 5 SMB owners do not feel they understand their finances even after producing a book.
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myPocketCFO is on a mission to make it easier to assess the Financial Health of small businesses.
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We believe that:
Modern business finance is about telling the fundamental economic story of the business, not just for tax filing and compliance.

There should be no financial darkness. Entrepreneurs should be able to access their financial books at any time — as easily as we turn on the lights in our homes—to understand and tell their businesses' fundamental economic story.

Every entrepreneur should be equipped with CFO-level guidance to help them extract the right insights and make the right business decisions to unlock growth and profitability.

Technology’s advancement will help us achieve these goals by radically lowering the cost of financial knowledge distribution, making previously cost-prohibitive financial books, analyses, and services accessible to everyday small businesses.

Intelligence technologies like artificial intelligence (AI) will change how entrepreneurs manage their finances. Entrepreneurs will no longer be forced to sift through overwhelming information by themselves or be shut out by the prohibitive price of financial specialists; instead, they will receive proactive insights and recommendations instantly and affordably.

A better-for-entrepreneur finance management system shall empower everyday founders to do extraordinary things. At Pocket, we are building a glimpse of that future.

Updated December, 2024